Zing!
Branding | 2023
Focus
Zing! is a brand new food truck business that sells energy drink mocktails to college students. The word is representative of the immediate boost these drinks give. The visual branding takes a positive and energetic approach, encouraging college students to try its energy drink mocktails for an additional spark into their daily schedules.
Tools Used
Adobe Illustrator
The primary objective of this project was to develop a brand story behind the Zing! business that would resonate well with the young college-student demographic. Much of this audience already enjoy energy drinks as affordable and convenient energy boosters. In order for Zing! to stand out in the energy drink market, the branding emphasizes the social aspect of the business, where customers can gather at the food truck and explore unique flavors together.
