YouFit
Branding | 2023
Focus
YouFit is a proposed EDM music festival by Planet Fitness, created to extend the brand's mission of providing a judgment-free experience for all types of gym-goers. This event aims to eliminate the exclusivity and intimidation often associated with EDM festivals, providing a safe space for anyone to enjoy the genre live. This project involved the designing of comprehensive branding for this conceptual event, including a logo, a landing page, and digital advertisements to promote the event.
Tools Used
Adobe Illustrator
This work is not affiliated with Planet Fitness or any of the artists introduced and was created solely for educational purposes.
The final festival design focuses on the concept of providing a safe space for anyone to enjoy EDM music. Directly referencing Planet Fitness’ slogan, “The Judgement-Free Zone,” the festival includes activities and messaging that communicate for people to come as they are and simply have a good time. The festival identity also utilizes a friendly, encouraging tone among its messaging as a way to invite people to come to the event to have some fun.
